In addition to our distribution channels, we have a state-of-the-art toys showroom where we conduct regular demonstrations for our retailers.
In the toys segment, we have our own Lego shop in down town Beirut Souks; the first of its kind to open in the Middle East. In the bicycle segment, we operate from “La Bicyclette”, the largest bicycle store and showroom in Lebanon, where we act as a distributor and a retailer. Here, we offer both retailers and end-users a complete service, including expert advice on various bike types and sizes; bike preparation and after-sales maintenance; safe and functional bikes, all for maximum riding pleasure.
Our toys showroom has a Training Center where our customer sales force become familiarized with our toys and receive special training on a variety of issues, including window decoration, merchandising, new product launches, marketing, and promotion handling.
The Marketing Team is dedicated to support our brands by organizing promotions and events such as the building and drawing competitions in malls, major schools and universities, and by assuring a consistent media coverage for all these events.